Messages for Mothers – M4M – in South Africa during the COVID-19 pandemic.

As a group of organisations that work closely with South Africa’s mothers, our conversations with mothers have indicated high levels of anxiety and distress at the impact of the coronavirus on themselves and their young families. Pregnant mothers, in particular, are feeling anxious about the safety of their unborn babies. There is a lot of incorrect information out there and mothers are feeling more alone than before. Thus Messages for Mothers were born, an initiative that seeks to ensure mothers are supported with credible, evidence based information on COVID19 and its implications for them and their families, but that also provides content that supports and affirms mothers and reminds them that they are not alone.

As mothers ourselves, we understand that the Coronavirus pandemic (COVID-19) represents a time of great uncertainty. Many of us are anxious – for our children, our families, for ourselves and for our future. As we continue the work of mothering, in physical distance from our communities of support, we need to remind each other that we are not alone.

The groups that are involved are Embrace, Perinatal Mental Health Project, Grow Great and Side by Side. Mothers of South Africa have questions and we will fill this gap by providing answers and support for their unique needs. Through the M4M platform, we will provide content that is credible, sensitive, relevant and packaged in a way that makes it accessible to mothers all over South Africa.

Our focus areas

Physical health

  • Supports pregnant, birthing and breastfeeding mothers with facts
  • Up-to-date relevant information from the National Department of Health
  • Fights fake news

Mental health

  • Supports mothers feeling anxious, sad, or in distress
  • Helpful meditation and breathing techniques that are easy to use each day

Early learning

  • Ideas on keeping your young child learning while at home 

Mothering @ home

  • Childcare tips and inspiration while social distancing
  • A virtual hub of connection and support

The M4M team

M4M was started by a group of organisations and individuals that support mothers


Grow Great

The Perinatal Mental Health Project


Ilifa Labantwana

Join us

Help us spread support and kindness to other mothers

Share the messages

Everything we create is open-source and is free for use by individuals and organisations.

Help us with translations

We want to translate these messages into all the South
African languages. Can you help?


Got a skill, talent or tip that could translate into a message of encouragement? Please share it with us.